Cupcakes is a cafe and bakery concept idea that I created in my spare time. I loved the idea of having little cupcakes baked in coffee or tea cups, hence the name CupCakes. I wanted this branding to be aimed at mainly the female audience aged 16 – 40.
I wanted the look and feel to be fun and fresh. It would almost be a fashion statement to carry the coffee down the street and back to the office, or to sit out in the sun and drink outside at the weekend with friends whilst enjoying a lovely cake at the same time!
If you like this project, perhaps take a look at my other coffee project here.