This is a good question that often goes unanswered. You can find many online services that claim to charge $5 for a logo, however, you get what you pay for and these logos are often not even worth that. Many of these logo sites recycle logos and give them to the next person… why? Because they are so generic.
Many small businesses try to take shortcuts when they are starting up especially with the look and feel of their business, however this can be very costly in the long-term. Professional graphic design requires a true creative expert. The cheap online logo provider, or the one that that Dodgy Dave from down the pub created for you for £10 using his illegal version of Photoshop will not be the same quality as the one that has been customised for you and your business by a professional.
Good graphic designers will know what will work best for your business to allow it to communicate with your customers more effectively. They will know what your competition is doing, and will create a number of tailored outcomes using your preferences. The designer will also be able to create your logo and other marketing material into the correct format for the printers, and will also be able to advise you on the most cost effective paper stock to use, and printing methods.
It is important to note that graphic designers do not only create logos, they also create a wide range of branding materials such as :-
- Business Cards,
- Flyers / Leaflets
- Promotional Materials
- Website imagery
- and many more
Here are 5 reasons that you should hire a graphic designer
1. It Saves Money
A good Graphic Designer will know the correct layout, the correct paper stock and other cost effective ways to design your materials. By the time you have put your work into Microsoft Publisher (a program that printers hate and will create problems therefore costing more money and time), a designer will have used the correct software, added the crop and bleed marks and sent it to the printers in the correct format.
2. It Saves Time
Designers can work fast! Depending on the complexity of the project, they can create the project in a 3rd of the amount of time that you can create it using Publisher or PowerPoint. Do you really have time to be trying to create a logo and all other materials when you have other things to worry about?
3. It helps you stand out from the crowd!
Having a unique look and feel will allow you to stand out from everyone else in your market. Having a cheap template that you bought online will differentiate you from other businesses, and therefore no one will remember you. You need marketing material that people will remember and want to keep.
4. Keeps your Brand Consistent
So you’ve gone to the effort of hiring a designer, if you try to mimic his or her work, you will most likely get the look and feel wrong slightly, causing inconsistencies. The designer will know what colours, fonts, and imagery to use to ensure that your brand all works in harmony and is consistent.
5. You get the look & Feel That You Want
Many people have an idea what they want their business brand to achieve, but they struggle or have no way to convey them. A designer will be able to take your business ideas, and not only create something that looks good, but also create something that allows you to achieve your goals that you have set out for your marketing materials.
First impressions count, so don’t start your business off on the wrong foot! Make an impression that lasts by having a professional graphic designer create the correct logo, and marketing material to help your business become the best in its field. Stand out from the crowd, improve your image and spend your money well first time by hiring a graphic designer from the get go. A good designer will work with your budget and help you decide what items you need to prioritise during your first year of business, and what you should consider as it grows.
If you would like a quote, get in contact today!