A logo is the face of your business, it is the first thing that a customer sees and is also the thing that they will remember you by. As a businessperson yourself, you know that reputations are important and you can’t take any chances to ruin them. A logo shows the world how much you have invested in your business, how much you value your business and in turn how much they should trust and value you.
This is a good question that often goes unanswered. You can find many online services that claim to charge $5 for a logo, however, you get what you pay for and these logos are often not even worth that. Many of these logo sites recycle logos and give them to the next person… why? Because they are so generic.